Michaels launches exclusive Elf on the Shelf 20th anniversary collection

Exclusive collection brings new ways to celebrate 20 years of Santa’s little helper

Michaels is bringing even more holiday magic to families this year with an exclusive line of The Elf on the Shelf 20th anniversary products, available now in stores and online.

The limited-edition collection includes festive pop-up scenes, deluxe box sets, creative DIY kits, and accessories designed to make celebrating with Santa’s official helpers easier than ever.

Among the standout items:

🧝‍♂️ The Elf on the Shelf 20th Anniversary Deluxe Edition Box Set – a special edition featuring a flex-and-bend posable elf, satin pajamas, an original storybook, and a keepsake ornament.

🎄 Insta-Moment Pop Ups – create photo-worthy winter scenes with three Christmas-inspired backdrops perfect for Scout Elf displays.

🧳 Scout Elf Carrier – a limited-edition kit with a pillow, passport, and roller bag to keep the Elf’s “magic” intact while on the move.

🏠 Santaverse Elf Cottage & Creative Kits – DIY projects from The Lumistella Company’s Santaverse line, including customizable cottages and sewing kits to create your own Scout Elf and Noorah.

All products are exclusive to Michaels in celebration of The Elf on the Shelf’s 20th year.

Shoppers can find the full line at local Michaels stores or online at michaels.com.

For more holiday inspiration, follow @michaelsstores and keep an eye on MagicSzn for festive finds and early holiday décor highlights.